Our Story

Welcome to Smash & Grab, where our story unfolds with a heartfelt passion for food and a commitment to creating extraordinary culinary experiences. Led by Hector Zamora, our journey is driven by a love for quality ingredients, hard work, and the desire to connect with people through the joy of exceptional flavors.

Rooted in the vibrant streets of North Hollywood, our founder, Hector, draws inspiration from his Mexican heritage and a deep appreciation for bold flavors and vibrant traditions. With a vision to reimagine the world of burgers, Smash & Grab was born—a food truck that specializes in "smashed-style" burgers and handheld delights that redefine the burger experience.

With a relentless pursuit of excellence, Hector's culinary path has been shaped by years of experience in renowned kitchens. Mentored by industry experts who recognized his unwavering commitment and talent, he mastered the art of crafting flavors that evoke emotions and create unforgettable memories with every bite.

Today, Smash & Grab stands as a testament to Hector's culinary journey—a place where passion, innovation, and quality intersect. Our food truck delivers mouthwatering creations that capture the essence of boldness, creativity, and the joy of bringing people together through exceptional food.

Experience the difference at Smash & Grab, where our love for food meets unparalleled dedication to crafting unforgettable culinary delights.